"The Hustle"

With weeks of operations underway at Artisan Ramen, Sojourner has had ample opportunity to understand the ins and outs of cafe life. Somewhat abstract from our traditional model of mobile coffee, Sojourner's pop-up in Artisan Ramen adds a kind of stability to the city of Milwaukee, while still maintaining the mobile concept, being rooted in no particular location (after all, they are a pop-up cafe).

Nevertheless, establishing a customer base in the area still requires a multitude of factors to grant Sojourner the advantage. Despite the creation of a coffee shop on the corner of Mason and Van Buren, Sojourner supplements the existing coffee producers by caring for the already dense downtown business district. Competition among coffee producers in Milwaukee has for many years been the norm. But with still so many places in the city "uncoffeed", it makes sense to provide more options to a city still finding itself.